MOQ: What’s the Big Deal?

Main Idea:

MOQ = Minimum Order Quantity. Manufacturers set a minimum because small batches are expensive & inefficient.

Why MOQ Exists

1. Machine setup time → takes hours, cost spreads better over large quantities
2. Fabric suppliers have minimum rolls → small buyers pay higher rates
3. Dyeing mills also have minimums
4. Quality consistency requires volume

Typical MOQs

• T-shirts: 300–500
• Printed: 500–1000
• Embroidery: 500–1500
• Ethnic wear: 300–800

If You Want Only 100 Pieces

• Find small manufacturers
• White-label/dropshipping
• Print-on-demand
• Negotiate
• Take pre-orders

Key Message:

MOQ isn’t the enemy — it keeps you realistic and ensures efficient manufacturing.